Our Dealerships



ASH HONDA Dorchester

ASH HONDA Dorchester

Welcome to ASH HONDA, a leading Honda dealership with sites in Yeovil and Dorchester.

We have been a proud member of the Honda UK dealer network since July 1994.  Our late Managing Director Ronald Hazell was directly involved with starting ASH HONDA Yeovil in the July of 1994, after a successful initial period with the Honda brand, Ronald decided to expand and purchased Dorchester Honda in December 1999 which was subsequently re-branded as Ash Honda Dorchester.

We provide a wide selection of new and used Honda cars for sale. Whether you are interested in buying your next Honda car, you would like to book an MOT or service or simply want to find out more about our Honda product range, our friendly and knowledgeable staff at ASH HONDA are ready to help.

This year we will see the start of Honda’s journey to a range of vehicles that will include an alternative fuel powered derivative in each model range. The first of these vehicles will be the Honda CR-V HYBRID which will be in our showrooms from February 2019, this will be followed later in the year with the all new Battery Electrical Vehicle (BEV).


We have also recently seen some new updates to the majority of the models in our range: The Honda Jazz has been revamped with a new 'Sport' grade added; the launch of the 2019 Honda CR-V and the new Honda Civic 4 Door Saloon. These models add to the line up including the Civic 5 door and Type R and the Honda HR-V. The entire Honda range is available at ASH HONDA with flexible and cost effective finance options to suit you.

We have sales executives who are Honda Motability accredited, so if you receive the Higher Rate Motability Component of the Disability Living Allowance or the War Pensioners Motability Supplement, we will make buying your new Honda car more affordable than ever.

As a leading new and used Honda dealer we also offer a comprehensive aftersales service that includes everything you need, from MOT's, servicing, repairs and tyres . We also provide genuine Honda car parts and accessories.


Your continued support is very important to us and our philosophy is to maintain our standards and to exceed your expectations.

We look forward to seeing you!

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Ash of Dorchester Ltd (Company No: 03683667)

Maumbury Road, Dorchester,

Dorset, DT1 1RD

(VAT Reg NO: 730437162 )

Ash Addlewell Ltd (Company No:02947284)
Addlewell Lane, Yeovil,
Somerset, BA20 1DP
(VAT Reg No: 634653140)

ASH Addlewell Limited and ASH of Dorchester Limited, both trading as ASH Honda, are appointed representatives of Product Partnerships Limited which is authorised and regulated by the Financial Conduct Authority. Product Partnerships Limited’s FCA registration number is 626349 and its address is Suite D2 Joseph’s Well, Hanover Walk, Leeds LS3 1AB. Product Partnerships Limited’s permitted business is to act as a Principal for a network of Appointed Representatives who arrange regulated credit facilities for customers who are purchasing goods from them.


ASH Addlewell Limited and ASH of Dorchester Limited, both trading as ASH Honda, act as a credit broker not a lender. We can introduce you to a limited number of lenders who may be able to offer you finance facilities for your purchase. We will only introduce you to these lenders. We may receive a commission payment from the finance provider if you decide to enter into an agreement with them.  The nature of this commission is as follows: we receive a commission based on a percentage of the total amount of finance taken by the customer. You can request for us to disclose the amount of any commission received. You may be able to obtain finance for your purchase from other lenders and you are encouraged to seek alternative quotations. If you would like to know how we handle complaints, please ask for a copy of our complaints handling process. You can also find information about referring a complaint to the Financial Ombudsman Service (FOS) at financial-ombudsman.org.uk